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Marketing Concentration


  • Describe the role of marketing in organizations and in organizational growth.
  • Analyze an organization's strengths, weaknesses, opportunities, and threats from a marketing perspective.
  • Design appropriate and effective marketing strategies.
  • Use marketing information to make informed decisions about marketing planning.
  • Use online databases to conduct research on business environment trends.
  • Employ marketing research processes.
  • Demonstrate the ability to work with and/or lead a diverse team toward goal accomplishment.

Assessment Tools:

Direct Measures:

  • Standardized final exams
  • Term projects

Indirect Measures:

Highlighted Recent Activities:

  • The faculty will analyze the data and review the following: a. the assessment instrument used and b. investigation of formative assessments to improve student performance in the areas of course terminology and concepts with respect to BUSN 1020 and BUSN 2060.

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