General Business Concentration


This concentration allows students to tailor a program to correspond with his/her interests. A student can select for his/her Elective Requirements, courses in business administration, or from any other degree program at the College. The Major Requirements provide a strong foundation in business, but since this concentration allows for flexibility in Elective Requirements, the learning outcomes will depend upon the courses selected. Therefore, the Department focuses on assessing the learning outcomes of the four core courses taken in the Major Requirements, which include: Financial Accounting, Managerial Accounting, Principles of Management and Principles of Marketing. After completing these four core courses the student should

  • Know how to prepare financial statements for a company.
  • Know how to use accounting information to make informed decisions about a firm's operations.
  • Describe the four functions of a manager: planning, organizing, directing, and controlling.
  • Describe the four areas of marketing: product, pricing, promotion, and placement.

Assessment Tools

Direct Measures

  • Standardized final exams
  • Term projects

Indirect Measures

Highlighted Recent Activities

  • The faculty will analyze the data and review the following: a. the assessment instrument used and b. investigation of formative assessments to improve student performance in the areas of course terminology and concepts with respect to BUSN 2050 and BUSN 2060.

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Last Updated: 2/8/19