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CCRI students create commercial
to advertise Girl Scout cookie sale
Jan. 19, 2012
Girl Scout cookies are a snack that perhaps needs no introduction, but fans of the treat do need to know when cookie season comes each year.
To that end, two Community College of Rhode Island students created two commercials for the Girl Scouts of Rhode Island’s 2012 cookie sale, at least one of which has been shown on WPRI Channel 12 and Fox 64 starting this week.
One of the commercials debuted on Jan. 8 at the Providence Bruins game where it was shown on the Dunkin’ Donuts Center’s big screen. The game marked the Girl Scouts of Rhode Island’s Second Annual Cookie Kick-Off.
Students Angel Rodriguez and Caleb Tineo filmed and edited the commercials with the help of Assistant Professor Sandra Luzzi Sneesby, who taught their COMM 1000 Foundations in Video and Audio Production class, and CCRI Senior Information Technologist Norman Grant.
Tineo and Rodriguez created the commercials on a volunteer basis to gain experience with video production. They are childhood friends who share a lifelong interest in filmmaking and grew up making movies together.
“Since we were li
ttle kids we always loved making videos,” Tineo said, “so when we got [to CCRI], we wanted to learn to really edit and shoot.”
COMM 1000 is the students’ first class in video production but Sneesby said they proved to be fast learners with natural talent and great enthusiasm for the profession.
Their first commercial, the one that debuted at the Dunkin’ Donuts Center, shows the hands of several Girl Scouts who areplacing cookies on a tabletop. The arrangement eventually spells out “It’s cookie time” using the famous treats.
“We wanted to have the girls do their part,” Rodriguez said.
Tineo and Rodriguez also submitted a second commercial that may see airtime. It features Rodriguez eating a Girl Scout cookie and experiencing fireworks as a result.
Liz Andreadis, director of marketing and communications for Girl Scouts of Rhode Island, said the organization is happy to partner with CCRI students.
“It’s a wonderf
ul resource,” she said. “We’re a nonprofit and we try to do things that are going to resonate today through social media and different interactive programs, so it’s really wonderful to be able to partner with students at CCRI because they have the skills and the know-how.”
Sneesby, who is a Girl Scout troop leader, said that CCRI students have done work with the Girl Scouts of Rhode Island before, starting when CCRI’s New Media Group began work on a new Web site for the organization in the summer of 2010. The site launched in January 2011.
She said that CCRI students have a good experiential learning opportunity in working with the Girl Scouts of Rhode Island – in this case learning about working on a deadline, client relations and the specific requirements of television broadcasting.
“One exciting thing to me is that this project shows the potential of the New Media Communication program that we’re building,” Sneesby said, adding that this fall was the first semester the COMM 1000 class has been offered. “We are seeing a big demand from the students for new media communications courses,” she said.
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