Contact Information:Kathleen Beauchene, Communication Coordinator
Sandra Luzzi Sneesby,
Helpful Links:New Media Group on FB
University Film and Video Association
National Communication Association
New Media Communication Certificate
The New Media Communication Certificate provides students with professional skills in traditional and new media writing, studies, and production. Each four-track concentration allows students to focus their studies, preparing them for communication/media careers as well as for baccalaureate degree programs.
The New Media Communication Certificate offers practical training in the foundational skills of video, audio, and media production, critical studies, writing and rhetoric. Whether creating content for traditional or new media platforms, students will gain an understanding of how to craft and communicate a message from pre-production through post-production. Through their participation, students will be prepared to enter various communication and media disciplines as videographers, producers, directors, writers, and editors in the following industries: television, radio, new media journalism, the web, and social-media management. Students will also develop a solid foundation that prepares them to enter four-year degree programs where they can further refine and develop their talents and skills.
Certificate Learning Outcomes:
At the completion of this certificate, the student should be able to:
- Demonstrate video and audio pre-production, production, and post-production skills.
- Discuss the history and forms of mass media, its use and impact on society, corporations, and government.
- Create visual stories utilizing image composition, sequencing, titling, and effects.
Media Production Track:
- Operate studio cameras, switchers, and field equipment.
- Demonstrate the ability to perform each production crew position.
- Write and defend a production proposal.
- Demonstrate nonlinear video editing.
Media Post-Production Track:
- Demonstrate nonlinear video and audio editing.
- Produce motion graphics for a video production.
- Show ability to troubleshoot and correct visual and audio deficiencies.
- Cut and enhance a sequence that supports a story.
Media Studies Track:
- Summarize the major stages of media development.
- Delineate the social, cultural, and historical contexts of media in society.
- Compare and contrast events in film history genres.
- Write critical analysis of films.
Media Communications Track:
- Develop story ideas.
- Compose a story for particular media platform.
- Demonstrate writing and speaking competencies by producing written content for media and through presentations.
- Produce and distribute content for social media.
Suggested Additional Studies:
- COMI 1770: Web Development (All tracks), 3 credits
- LIBA 1010: Cooperative Work Experience (All tracks), 4 credits
- ARTS 1850: Digital Photography 1 (Media Production), 3 credits
- MUSIC 1112: Intro. to Digital Audio Editing (Media Post-Production), 3 credits
- ITAL 1900: The Italian Heritage (Media Studies), 3 credits
- BUSN 1020: Marketing Communication (Media Communication), 3 credits
Note: Students in our program have access to state-of-the-art equipment, including:
- HD Professional Camcorders
- Tripod Camera Supports
- Shotgun and Lavalier Microphones
- Wireless Microphones
- Tungsten Lighting Kits
- Cables and Extensions
- HD 3-Camera TV Studio and Control Room
- Set Furniture
- Lighting Control
- Green Screen
- Multiple Backgrounds
- Non-Linear Editing stations (Avid Media Composer and Adobe Premiere)
- Video Hard Drives