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• Communication 2350: Motion Graphics for Media Communication

Motion Graphics for Media Communication

Communication 2350

Course Description:

This course teaches students the syntax of motion graphics so that they understand the how and why of incorporating effects in a video sequence. Students become familiar with industry standard tools in order to make video productions communicate more effectively, much like writers use parts of speech and punctuation to craft their messages. (Prerequisite: COMM 1000 or 2100 or 2200) Lecture: 3 hours

Textbook:

Motion Design: Moving Graphics for Television, Music Video, Cinema, and Digital Interfaces
Adobe After Effects Classroom in a Book

Syllabus:

Sample syllabus - RTF document

Student Learning Outcomes:

At the completion of this course, the student should be able to:

1. Identify the message they want to communicate through a motion effect.
2. Analyze motion graphics as one element in the language of video communication.
3. Craft a motion graphic that improves a video message.
4.  Perform a text, graphic, audio and video motion effect
5. Output and compress a motion effect project.

Course Measurements:

1. Attendance
2. Class participation
3. Chapter tests
4. Exams (mid-term and final)
5. Written assignments
6. Various presentations
7. Hands-on assignments

Content Outline:

1. History and use of motion graphics
2. Identifying a message
3. Analyzing motion effects
4. Developing effects to craft a message
5. Motion (text, audio, video, 3-D)
6. Advanced motion effects
7. Output and compression

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