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Marketing and Communications
External Publicity
The following are our means for external publicity:
Press releases and Public service announcements
Requests for Coverage
Paid advertising
College Publications:
CCRI Highlights (promotional mailer)
Course Bulletin
Home page link or feature
Press releases and public service announcements
The
Marketing and Communications staff will send out press releases and public
service announcements (PSAs). These are run at the discretion of the
media and often generate interest in an event or topic leading to
additional coverage. In an effort to target your information to
appropriate audiences, the
Marketing and Communications Office maintains a database
of all area media outlets and will target your information to the
appropriate outlets. When press releases are published and PSAs are
aired on the radio or TV, there is no charge. Newspapers and TV and
radio stations like to receive information about two weeks in advance of
the event. Please send us your material well in advance to allow for
editing and distribution. Also, the
Marketing and Communications Office has a
contract with a newsclip agency; therefore, all newsclips pertaining to
the college (except for advertisements and sports) are sent to this
department. Contact Christina O'Reilly at
caoreilly@ccri.edu.
Requests for coverage
If a program, activity or event is something that newspapers or
television may be likely to cover, the
Marketing and Communications staff will send
out a request for television coverage to assignment editors or contact
individual newspaper reporters to cover the event or do a feature story.
There is no guarantee that we will get such coverage. There’s a lot of
competition for time and space out there! Contact Christina O'Reilly at
caoreilly@ccri.edu.
Paid advertising
The Marketing and Communications Office reserves a limited portion of its budget for academic
departments that wish to request program specific ads. Contact Christina
O'Reilly at caoreilly@ccri.edu.
CCRI Highlights
The tab is an 8-page full-color promotional mailer that is sent to
approx. 250,000 households each semester. To request an ad placement,
article or listing in the Highlights, contact Diana Creed at
dlcreed@ccri.edu.
Course Bulletin
The course bulletin is published each semester. It is mailed to current
students (past three semesters) and available on campus. To request an
ad placement in the course bulletin, contact Diana Creed at
dlcreed@ccri.edu.
Bulletins are prepared at least two months in advance of registration,
so please plan accordingly.
Home page link or feature
Sections of the CCRI home page are reserved for highlighting and
marketing events and news to the public. To request a temporary link or
feature, contact Diana Creed at
dlcreed@ccri.edu.
