Publications - Graphic Standards - Marketing and Communications

Templates

New Graphic Standards

Publications and Templates

The publications produced by CCRI represent its most significant outreach and therefore are an important component of the visual communications system. Publications include any or all brochures, catalogs, flyers, posters, postcards, web sites or other materials representing The College or program within The College.

The templates (in Microsoft Word) that follow establish a common design framework for publications and offer standards for typography, color, formats, and grids. They are kept purposely broad to encourage individual creative solutions. At the same time they provide in-house designers with a common template intended to ensure consistency and standardization of materials representing The College. Consistent use of the guidelines here will ensure coordinated publications which are creatively distinctive yet identifiable as part of the CCRI family.

The Official Publication Signature also known as the (CCRI Swoop)

Each publication produced for CCRI should display the Official Publication Signature (CCRI Swoop) at the bottom of the front cover. This distinctive graphic element identifies the publication as one representing The College while leaving the rest of the page open for individual creative design solutions. Files are provided for the Publication Signature in full color, one-color, bleed and non-bleed versions.

*All college publications must use only the official type fonts (Gill Sans MT and Times Roman).

Care should be taken that no text extends below the top of the signature (swoop) arch and no text or images should be incorporated within the Publication Signature (swoop). Publications should also incorporate one of the official CCRI signatures. Typically this would appear at the end of the document and should include all pertinent contact information as called for by the publication.

Swoop Graphics
Swoop graphics can be obtained through the Public relations Office if you are using programs other than Microsoft Word, which already has the swoop graphic embedded in it. E-mail graphics@ccri.edu

For 8 1/2 x 11 publications

Notice that the swoop always goes on the bottom
*All college publications must use only the official type fonts
(Gill Sans MT and Times Roman).

For three fold publications

Notice that the swoop always goes on the bottom

Templates

These templates are built in Microsoft Word except for the PowerPoint presentation. They include graphics suitable for printing on your department's laser or color printer. They can not be used for 2 or 4 color printing
Memos (for all campuses) Use right mouse button, click (Save Target as)

Fax Sheet (for all campuses) Use right mouse button, click (Save Target as)

Shipping Label (for all campuses) Use right mouse button, click (Save Target as)

Presentations (for general use) Use right mouse button, click (Save Target as)

Brochures (Microsoft Word) (Standard Three fold brochures)
Full Color bottom swoop - 4 color
One Color bottom swoop - green
One Color bottom swoop - red
One Color bottom swoop - black
Use right mouse button, click (Save Target as)

Posters, flyers or announcements (full page 8 1/2 x 11)
Full Color bottom swoop - 4 color
One Color bottom swoop - green
One Color bottom swoop - red
One Color bottom swoop - black
Use right mouse button, click (Save Target as)

It is important that you have re