Course Outcomes

TRVL-1010 - Introduction to Travel and Tourism

  • Describe the major segments of the travel industry and how they are related
  • Outline four major ways that travel professionals use the internet
  • Outline how the airline industry is regulated and coordinated by the government and suppliers
  • Identify major trends in how accommodations are owned and operated, and describe some key market segments
  • Identify the distribution system and selling sites most often used by travel businesses
  • Describe the skills needed for most positions in the travel industry

TRVL-1020 - Destination Geography

  • Explain the historical development of tourism and recreation and a minimum of four factors responsible for that development, with modern era references
  • Describe a minimum of two major tourism destinations for each country studied.
  • Explain two special issues related to tourism popularity evident at each destination
  • Demonstrate place-name geography map skills for a minimum of 100 destinations and /or physical features and manmade attractions
  • Identify major worldwide tourism destinations
  • Develop an understanding of geographic concepts as related to the tourism industry

TRVL-2010 - Computer Reservation Systems I

  • Interpret a completed PNR (passenger-names record)
  • Create an individual PNR; including, booking the flight, pricing air itinerary, reserving rental car, booking a room and displaying fares and rules
  • Encode/decode:
    • Airlines Codes
    • Airport and city codes
    • Day of thee week codes
    • Segment status codes
  • Differentiate between GFAX and AFAX

TRVL-2020 - Travel Agency Operations and Administration

  • Demonstrate and understanding and importance of the travel and tourism industry
  • Articulate a clear and well-structured understanding of travel agency management
  • Demonstrate the skills necessary to identify sales and marketing strategies for travel agencies
  • Evaluate customer service trends and skills as they relate to the travel and tourism industry
  • Integrate management concepts to achieve positive results in the travel and tourism industry

TRVL-2110 - Computer Reservation Systems II

  • Differentiate between published and constructed fares
  • Interpret fare basis codes and explain their connect with the fare rules
  • Identify car types, rate plans, and rate categories
  • Utilize the HOT (Hotel Availability) displays
  • Sell, modify, and cancel PRN hotel segments

TRVL-2030 - Conference and Convention Planning

  • Explain such marketing concepts as market segmentation, positioning and target marketing
  • Differentiate between sales and marketing and tell why marketing is essential to the success of hotels and restaurants
  • Recognize ideas, terminology and steps associated with developing and implementing a marketing plan
  • Describe the kinds of meetings held by associations and the characteristics of each
  • Identify key corporate decision makers and detail ways in which sources of business can be located
  • Describe the types of meetings held by each and the factors that influence site decisions
  • Argue for the various types of media used to advertise to meeting planers
  • Examine how to negotiate contracts with meeting planners that benefit both the hotel and the group
  • Know the importance of standardizing contracts and be able to detail how multiple-meeting contracts are negotiated

Last Updated: 2/2/18