Community College of Rhode IslandCCRI recruitment ad series features familiar faculty faces
Faculty Ads: Featuring CCRI's best offerings
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It’s the name of the game in advertising: take your best asset, your biggest selling point, and tell the world about it. That’s exactly what CCRI’s Department of Public Relations and Publications did with their latest ad campaign. After brainstorming some fresh ideas for print ads, the PR staff landed on the perfect subject matter for the ads – our faculty.
The idea was developed late last summer, and the first ads rolled out in Spring 05. For the fall recruitment drive, additional faculty subjects were added to the campaign, ensuring a mix of familiar and newer faculty, teaching a variety of subject areas, and affiliated with each campus.
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“What better way to convince a prospective student, any student, that CCRI is the right option for them, than to highlight the depth and breadth of the faculty’s expertise,” says Dennis Moore, assistant to the president and director of PR and publications. “Their dedication to helping students succeed is the driving force for so many of our students.”
The ads are bound together by a similar look and feel, with interesting photography taken in varied instructional settings and with quotes from the faculty members themselves. The featured instructors were encouraged to discuss that moment of connection with the students that inspires so many educators.
Faculty members featured in the ads came at the recommendation of their peers and their respective deans. The faces gracing ads run in the Providence Journal and more than 20 local newspapers around the state included Professors Tony Basilico (Computer Studies), Jon Lu (History), Kay Johnson (Computer Studies), and Phil Miller (Engineering) along with Assistant Professors Maddie Josephs (Allied Health), Wayne Solomon (Sociology and African American Studies) and Ely Cantanzarite (Human Services).
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The new print ads work in tandem with a series of radio ads that feature voiceovers from Dean of Business, Science and Technology Peter Woodberry; Assistant Dean of Enrollment Services John Panzica; and Director of Cooperative Education and Career Placement Anne Marge. The radio ads outline the array of services and support available to students, while the faculty-focused print ads reflect on a more personal level the instructor-student relationship.
“This fresh ad campaign will allow us to build on the original group, sharing with Rhode Islanders the treasure trove of knowledge that we have here,” says Moore. “We’re excited to let this campaign continue to grow and encompass all of the intellectual diversity that CCRI has to offer.”
