Change your life. Achieve your dreams.

Print ads

About the campaign

CCRI has benefited from extraordinary visibility throughout the 2006-07 and 2007-08 academic years with its award-winning “Changing Lives” marketing initiative and has expanded the strategy for 2008-09. The theme has caught on internally, with many events building on the idea, and the major media in the state have taken more notice that CCRI is a place where students change their lives. In the fall of 2007..(...more)

Creative Team

Dennis Moore
assistant to the president

Richard Coren
marketing & communications officer/
graphic designer

Kristen Cyr
marketing & communications officer

Dave Fischbach
communication design specialist/print supervisor

Julie Novak
marketing & communications officer

Ellen Schulte
marketing & communications officer

Radio ads

The print campaign was reinforced by professionally produced radio spots that highlight the “Change your life. Achieve your dreams.” theme. One spot appeals to students while the other is targeted to parents.