BUSN (Business Administration)

BUSN 1000 - Workplace Relationship Skills - 3 Credits

Critical to success in the workplace is the ability to develop and maintain effective working relationships with co-workers, supervisors, subordinates and both internal and external customers. This course guides students in developing interpersonal skills and strategies to manage their work lives. Lecture: 3 hours

BUSN 1010 - Introduction to Business - 3 Credits

This course emphasizes both small and publicly traded businesses along with strategies for competing in modern economic conditions. Topics include: cultivating a business in a diverse global environment, developing and implementing customer-driven strategies, motivating and empowering employees to satisfy customers and financing a small business. Lecture: 3 hours*

*This course serves as a prerequisite for several courses in the business curriculum. However, this prerequisite may be waived and credit received by examination or submission of a portfolio. Contact the department for details.

BUSN 1020 - Marketing Communications - 3 Credits

This course provides an introduction to the basic promotional tools available to the person interested in marketing a business or service. Topics to be covered include: source credibility, message development, media selection and understanding audiences. Communication with audiences through advertising, public relations and printed materials is explored. Lecture: 3 hours

BUSN 1040 - Personal Finance - 3 Credits

This course helps individuals manage their money and property. Financial planning, budgeting, consumer protection, consumer credit, investing, housing and insurance are discussed. Lecture: 3 hours

BUSN 1050 - Small Business Administration - 3 Credits

This course covers the practical considerations involved in starting and operating a small business. Topics include what business to enter, success factors, financing, location, franchising, managing, record-keeping and small business computers. Lecture: 3 hours

BUSN 1060 - Leadership Development - 3 Credits

This course provides emerging and existing leaders the opportunity to explore the concept of leadership and to develop and improve their leadership skills. The course integrates readings from the humanities, experiential exercises, films and contemporary readings on leadership. Lecture: 3 hours

BUSN 1110 - Sales - 3 Credits

This course introduces the fundamental skills required for work in a sales position. Topics include: the role and importance of selling, sales processes, personal qualities necessary for salesmanship and basic procedures for seeking a sales position. Lecture: 3 hours

BUSN 1130 - Advertising Principles - 3 Credits

This survey course deals with the planning, creation and role of advertising in our society. Topics include: advertising strategy development, media planning and the function of ad agencies. All major media are covered. Lecture: 3 hours

BUSN 1150 - Introduction to International Business - 3 Credits

This course introduces students to the importance and role of international business. Predominant themes include culture and business opportunities. Topics include international trade, balance of payments and multinational companies. Factors and entities that influence trade are considered. (Recommended: BUSN 1010 Lecture: 3 hours

BUSN 1220 - QuickBooks, Computer Application - 1 Credit

QuickBooks is a widely used computerized accounting package for small businesses. Topics covered include writing checks and paying bills, creating reports, managing accounts receivable and accounts payable, invoicing, managing inventory and preparation of payroll. Concepts are presented through hands-on exercises using a case study approach. Lecture: 2 hours, Lab: 2 hours

BUSN 1290 - Peachtree Accounting, Computer Application - 1 Credit

Peachtree Accounting is a widely used computerized accounting package for small business. Topics covered include: recording vendor invoices, writing checks, preparation of payroll, invoicing customers, tracking inventory, creating reports and financial statements, managing accounts receivable and accounts payable. Concepts are presented through hands-on exercises using a case study approach. Lecture: 2 hours, Lab: 2 hours

BUSN 1300 - Timeslips, Computer Application - 1 Credit

Timeslips is a time and billing program for service professionals and offices. Topics covered include defining user activity and client names, tracking time and expenses on slips, entering transactions, report and report wizard, bills and billing assistant, speeding data entry and protecting the data. Lecture: 2 hours, Lab: 2 hours

BUSN 2050 - Principles of Management - 3 Credits

This course introduces students to the basic role of the manager in modern business. Among the topics discussed are: paradigm shifts; environmental factors affecting decision-making; ethics/social responsibility; and planning organizing, motivating and controlling organizational resources. (Prerequisite: BUSN 1010. May be waived. See course description for BUSN 1010) Lecture: 3 hours

BUSN 2060 - Principles of Marketing - 3 Credits

This course offers an introduction to the basic concepts and operations involved in the marketing process. Among the topics covered are the basic marketing functions, identification and selection of target markets (including international), marketing research and technologies, pricing, products, promotion and channels of distribution. (Prerequisite: BUSN 1010. May be waived. See course description for BUSN 1010) Lecture: 3 hours

BUSN 2070 - Management Strategy - 4 Credits

This course is the capstone for the Management Concentration and the Management Certificate programs. Integration of key aspects covered in other management, business and communications courses are utilized. Emphasis is on the formulation, application and justification of managerial strategies through the use of cases and simulation. (Prerequisite: ACCT 1010, BUSN 2050, BUSN 2060. Note: ACCT 1020 strongly recommended) Lecture: 3 hours

BUSN 2100 - Entrepreneurship Capstone - 3 Credits

This course is the capstone for the Certificate in Entrepreneurship. Students work with a member of the business faculty and a mentor from the business community in developing a Business Plan. The completed plan is reviewed by a committee of volunteer advisors from the business community and judged on a pass/fail basis. Students are also required to keep a daily business journal of their activities. All work is done independently without the benefit of classroom instruction. (Prerequisite: ACCT 1010, BUSN 1010, BUSN 1050) Prerequisite for BUSN 1010 may be waived. See course description for BUSN 1010. Lecture: 3 hours

BUSN 2110 - Money and Banking - 3 Credits

This course is an analysis and description of the monetary and banking aspects of our present economic system. Introductory material on money, credit and monetary standards precedes a more intensive study of the nature and functions of commercial banking and the Federal Reserve System. Lecture: 3 hours

BUSN 2120 - Investments - 3 Credits

This course studies the scope and nature of investment from the viewpoint of the individual investor. The course includes discussions of investment objectives, types of securities, mechanics of investing, security market procedures, sources of information, security analysis and forecasting techniques. Lecture: 3 hours

BUSN 2150 - Principles of Production Management - 3 Credits

This is a beginning course intended to introduce students to the basic concepts of inventory and production management. Major emphasis is placed upon approaches to planning, scheduling and control of plant inventory and operations. Lecture: 3 hours

BUSN 2160 - Management and Labor Relations - 3 Credits

This course is a study of the evolution of the labor relations concept in the public and private sectors. Emphasis is placed upon techniques that have resulted in sound management-labor relations policies. Lecture: 3 hours

BUSN 2350 - Human Resources Management - 3 Credits

This course introduces the functions and management of human resources in the development of an effective work force. Topics include job descriptions, recruitment and hiring procedures, training, performance evaluation methods, motivation, incentive compensation, the grievance procedure, application of affirmative-action legislation and implementation of health and safety programs. Lecture: 3 hours